Spider-Man: Brand New Day is officially the most-watched movie trailer in the history of cinema. The promotional video, released March 17 by Sony, crossed one billion views in just four days — a milestone that is genuinely without precedent in all of film marketing history. Tom Holland’s Spider-Man continues to expand the boundaries of what a superhero franchise can achieve.
Numbers from the trailer’s first 24 hours tell the story clearly. The video racked up 718.6 million views on day one, obliterating the record of Deadpool & Wolverine (365 million views), bettering No Way Home‘s 355.5 million, and topping even Grand Theft Auto VI‘s 475 million — the gaming world’s own unprecedented milestone. Across every category of media, Brand New Day set a new high.
WaveMetrix, which measures global digital video performance, confirmed total views had reached 1.1 billion by Tuesday. The analyst firm noted that the billion-view figure had never been seen before in the context of a movie trailer. While the film releases on July 31, the conversation around it has already reached a level of intensity usually reserved for cultural events far larger than a single film.
The trailer’s content gave audiences a story they could not stop thinking about. Peter Parker, the boy who gave up everything so the world would forget him, must now live with the consequences of that choice. With MJ and Ned unable to recognize him, Peter turns to Bruce Banner/Hulk for guidance while bracing for a new confrontation that promises to test every limit he has.
Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, the film stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. It releases in India in six languages across all premium cinema formats.